there's no such thing as 'first' anymore

by Jon Caramanica for thefader.com

For years—decades, centuries even—we’ve always wanted to be first. Being first affirms our primacy in the pecking order of taste. It’s a way to stunt on our friends and competitors. It’s practically a superpower, one that separates us from them. The poetry and swagger of discovery is only for a chosen few. Everyone else? Have fun late-adopting.

Things fall apart, though. Cool became commodity ...MORE